The things one does

First Live Feed in Ad Unit

Posted: February 6th, 2009 | Author: Christian | Filed under: My Work | Tags: , | No Comments »

Prior to working at CP+B I worked at PointRoll for 4 years.  PointRoll was a start up when I started there, and has now grown in to a subsidiary of Gannett, Inc.  One of the things I accomplished there was creating the first ad unit to pull in a live feed.  Some interesting stats about the unit:

  • First ever truly live feed in an ad unit
  • The ad was powered by an admin system that allowed for full contingency planning
  • Our peak period saw throughput of 38 gigs per second on Flash Media Server (Highest ever at that point )

In addition to this, I also accomplished another live feed shortly after this one, for the second live feed.  Adobe chose to write a case study about the two executions: Adobe Case Study

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