Prior to working at CP+B I worked at PointRoll for 4 years. PointRoll was a start up when I started there, and has now grown in to a subsidiary of Gannett, Inc. One of the things I accomplished there was creating the first ad unit to pull in a live feed. Some interesting stats about the unit:
- First ever truly live feed in an ad unit
- The ad was powered by an admin system that allowed for full contingency planning
- Our peak period saw throughput of 38 gigs per second on Flash Media Server (Highest ever at that point )
In addition to this, I also accomplished another live feed shortly after this one, for the second live feed. Adobe chose to write a case study about the two executions: Adobe Case Study