Babymaker 3000
Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: CP+B, VW, work | 1 Comment »Babymaker 3000 was an initative to support the upcoming launch of the Routan, VW’s first minivan. We created two digital initiatives that centered around the use of facial recognition software, and genetic feature influence. The result was a virtual “babymaker” that allowed people multiple means of viewing the resulting child from 2 different parents.
In addition to the Babymaker 3000 website, we created a sister facebook application, that brought the Babymaker Experience to the social network.
Babymaker 3000 Site
Babymaker 3000 Facebook Application
[...] to announce that work I’ve been the technical lead on was awarded two more effies. Both VW Routan Boom and OPEN [...]