I’m A PC – Times Square

I’m A PC was a large campaign for Microsoft, that was centered around user generated content.  A key component of this campaign was a digital out of home production taking place in Times Square, that incorporated this user generated content.

In addition to the entry path of the website, we needed a means of capturing user content by our street teams.  In order to do this, I was asked to build an application that would allow the street team to, capture the image of the individuals encountered on the street, capture their “saying”, and then save the image to local storage.

In addition, I built a service that ran at a predetermined interval and pushed the content to moderation systems, from which we pushed the content to both the website, and the times square sign.