It’s a little late in the game, but we’ve had the Cuervo Games going for quite some time now. This is a fully integrated campaign with a full touring Out of Home execution, as well as a supporting digital property.
The response has been fantastic and it’s been an awesome project to lead up the technology for. The technology includes the digital property, a full registration and moderation system, a Digital LED leader board with full admin control and a full on-site registration system.
Tags: CP+B, Crispin Porter + Bogusky, Cuervo, Cuervo Games, Digital Out of Home, Facebook, Facebook Applications