Late last night we launched HintHelper4000. The premise of the site is simple, gently hint and prod your friends with subtle hints. The hinting mechanisim is magic, so you’ll just have to participate to find out how it all works. This was a great project to lead and spearhead for a number of reasons.
In an effort to keep the “Press” section related to project specific work, I wanted to put some of the old articles and interviews here with the proper tags.
How Publishers Drive Innovation By Pushing for Adobe’s Latest Player – 12/2006
Creative marketers are busily mining digital technologies – 11/2007
Eco Chat with GE and Govenator Streams Live in Video Banner Ad – 5/2007
Google’s Big Bet – 10/2006
Stop Pushing Me Back, I Want To Lean Forward – 7/2006
Show Me What I Want To Hear – 8/2006
Rich Media and Online Video Advertising – 3D Makes a Comeback
I started on a large project here at CP+B about 6 months ago now, and the project was to release the 2.0 OPENForum.com launch which encompassed a major design overhaul, a completely open access policy, and migration of the 1.0 content to the 2.0 site.
Essentially, the core of the site is to enabled the connections of small business owners with other small business owners. It’s a novel idea and one that promises to reshape the small business community, which has previously not had a social network through which to connect.
Take a peek: OPENForum
One of the newest pieces of work I’ve been a part of here at the agency is the launch of the Meet The VWs facebook initiative. 14 invidual model fan pages have been created along with a really interesting facebook application. The facebook application makes use of the API in innovative and unique ways. All in all, this has been a great project.
BurgerKing Whopper Bar is a great new initiative from BurgerKing. The premise is a “pimp my ride” for Whoppers. The initial location is down in Universal Studios Florida, and I’m anxious to see how it does.
VW Dealers are very valuable to the VW ecosystem, and because of this, we wanted to make sure that each of the 660 plus dealers had a dealer site that was tailored to the iPhone experience. These sites leverage the built in features of the iPhone API by utilizing the click to call capabilities, as well as the Google Maps application integration.
iPhone Dealer Site
Main VW iPhone Site
This is a little late to the game, but definitely proud to be a part of AOY:
Ad Age
Creativity Agency of the Year
Babymaker 3000 was an initative to support the upcoming launch of the Routan, VW’s first minivan. We created two digital initiatives that centered around the use of facial recognition software, and genetic feature influence. The result was a virtual “babymaker” that allowed people multiple means of viewing the resulting child from 2 different parents.
In addition to the Babymaker 3000 website, we created a sister facebook application, that brought the Babymaker Experience to the social network.
I’m A PC was a large campaign for Microsoft, that was centered around user generated content. A key component of this campaign was a digital out of home production taking place in Times Square, that incorporated this user generated content.
In addition to the entry path of the website, we needed a means of capturing user content by our street teams. In order to do this, I was asked to build an application that would allow the street team to, capture the image of the individuals encountered on the street, capture their “saying”, and then save the image to local storage.
In addition, I built a service that ran at a predetermined interval and pushed the content to moderation systems, from which we pushed the content to both the website, and the times square sign.
I’ve worked on the builders since starting at CP+B. The goal was to increase performance and speed through the vw builders. Through various programatic changes, and revisition of asset creation, we have made great strides and performance has been increased signficantly.
