Christian Spinillo » Christian

OPEN.com Booming Index Launched

Christian — Wed, 23 Jun 2010 00:35:23 +0000

This morning we launched a new OPEN.com home page which serves to outline a new platform for OPEN. The page combines a number of dynamic real time elements via a CMS and Social Aggregation system that pulls in the latest and greatest Booming stories. We’ve also included a component of the campaign where users can share their own success stories to perhaps be featured in marketing to come.

We’ve built the site to have comparable experiences, sans dynamic elements, in both HTML and Flash. Check out the new OPEN.com page:

Two more effies…

Christian — Wed, 09 Jun 2010 14:13:06 +0000

Today I am proud to announce that work I’ve been the technical lead on was awarded two more effies. Both VW Routan Boom and OPEN Forum.

The effies represent a unique award in that it takes into account more than just the creative merit:

“Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.

For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.”

View Routan Boom

View OPENForum

OPEN Forum Wins Another Award

Christian — Mon, 24 May 2010 17:20:00 +0000

It was just announced that the OPEN Forum won B2B’s People’s Choice award in the social media marketing awards.

Write Up of the Award: http://tinyurl.com/2fwjboy

OPEN Forum Mobile Site Launches

Christian — Fri, 07 May 2010 22:17:36 +0000

Recently we launched the mobile version of the OPENForum.com site. This mobile version is a great example of the possibilities of webkit on the mobile phone, leveraging technologies like jqtouch and others.

Some screens:

FITC Workshop – Bridging Physical and Digital Through Arduino and Flash

Christian — Fri, 07 May 2010 22:04:54 +0000

About 1 week ago I had the pleasure of leading a 7 hour workshop on physical computing and how to connect flash to Arduino. Thanks to Sparkfun, we had a great set of components and support from Chris Rojas.

The official title of the workshop was:

“Bridging Physical and Digital Through Arduino and Flash – Workshop”

Description: Physical computing is about connecting the digital with the physical space, and this has never been more relevant and accessible to digital creative than now. Spend the day with CP+B technologists prototyping with Flash and arduino. Attendees will be divided up into small teams, given a box of components, a random creative brief, and tasked with building a working prototype by the end of the session. Sparkfun will be on-hand with gobs of free gadgets for us to experiment with and some guidance on how best to use them. Seven hours, a huge mess of Sparkfun parts and your imagination. Anything is possible.

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The workshop was great with over 25 people all working together to build great things. Here are some photos taken by Chris Rojas of Sparkfun during the workshop:

Workshop Photos

OPEN Forum® Awarded Numerous Awards

Christian — Fri, 07 May 2010 21:46:26 +0000

The first and leading social network for small businesses, OPENForum.com, has been awarded numerous awards this year:

2010 North American Effie Award in the category of Financial Services – Cards

2009 Digital Publishing & Advertising Conference (DPAC) Awards

- Best Branded Social Media Community
- Best Branded Website
- Best Digital Branding Campaign
- Best in Show, 2009

B2B Twitterer of the Year – Runner-Up, National/International

Promo 2010 Interactive Marketing Awards – Second Place, Internet-Based Loyalty Marketing

BtoB 2010 Social Media Marketing Awards – First Place, Integrated Social Media Campaign (Non-Tech)

Brandweek 2010 Reggie Awards – Gold, B2B Campaign

minOnline Best of the Web Awards – Finalist, Custom Website (winner TBA)

Cuervo Games

Christian — Fri, 07 May 2010 21:39:00 +0000

It’s a little late in the game, but we’ve had the Cuervo Games going for quite some time now. This is a fully integrated campaign with a full touring Out of Home execution, as well as a supporting digital property.

The response has been fantastic and it’s been an awesome project to lead up the technology for. The technology includes the digital property, a full registration and moderation system, a Digital LED leader board with full admin control and a full on-site registration system.

http://www.cuervogames.com

Gently Prod with a Hint from HintHelper4000

Christian — Thu, 19 Nov 2009 15:15:25 +0000

Late last night we launched HintHelper4000. The premise of the site is simple, gently hint and prod your friends with subtle hints. The hinting mechanisim is magic, so you’ll just have to participate to find out how it all works. This was a great project to lead and spearhead for a number of reasons.

Old and New Press

Christian — Tue, 06 Oct 2009 04:38:58 +0000

In an effort to keep the “Press” section related to project specific work, I wanted to put some of the old articles and interviews here with the proper tags.

How Publishers Drive Innovation By Pushing for Adobe’s Latest Player – 12/2006

Creative marketers are busily mining digital technologies – 11/2007

Eco Chat with GE and Govenator Streams Live in Video Banner Ad – 5/2007

Google’s Big Bet – 10/2006

Stop Pushing Me Back, I Want To Lean Forward – 7/2006

Show Me What I Want To Hear – 8/2006

Rich Media and Online Video Advertising – 3D Makes a Comeback

OPENForum 2.0 Launched

Christian — Tue, 21 Jul 2009 18:43:59 +0000

I started on a large project here at CP+B about 6 months ago now, and the project was to release the 2.0 OPENForum.com launch which encompassed a major design overhaul, a completely open access policy, and migration of the 1.0 content to the 2.0 site.

Essentially, the core of the site is to enabled the connections of small business owners with other small business owners. It’s a novel idea and one that promises to reshape the small business community, which has previously not had a social network through which to connect.

Take a peek: OPENForum