Owner Showcase launched last week on OPEN Forum and it represents the first manifestation of Booming on OPEN Forum. There are fantastic micro documentary highlighting some of our most successful and dynamic business owners and their respective successes.
This morning we launched a new OPEN.com home page which serves to outline a new platform for OPEN. The page combines a number of dynamic real time elements via a CMS and Social Aggregation system that pulls in the latest and greatest Booming stories. We’ve also included a component of the campaign where users can share their own success stories to perhaps be featured in marketing to come.
We’ve built the site to have comparable experiences, sans dynamic elements, in both HTML and Flash. Check out the new OPEN.com page:
Today I am proud to announce that work I’ve been the technical lead on was awarded two more effies. Both VW Routan Boom and OPEN Forum.
The effies represent a unique award in that it takes into account more than just the creative merit:
“Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.
For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.”
It was just announced that the OPEN Forum won B2B’s People’s Choice award in the social media marketing awards.
Write Up of the Award: http://tinyurl.com/2fwjboy
Recently we launched the mobile version of the OPENForum.com site. This mobile version is a great example of the possibilities of webkit on the mobile phone, leveraging technologies like jqtouch and others.
Some screens:
The first and leading social network for small businesses, OPENForum.com, has been awarded numerous awards this year:
2010 North American Effie Award in the category of Financial Services – Cards
2009 Digital Publishing & Advertising Conference (DPAC) Awards
B2B Twitterer of the Year – Runner-Up, National/International
Promo 2010 Interactive Marketing Awards – Second Place, Internet-Based Loyalty Marketing
BtoB 2010 Social Media Marketing Awards – First Place, Integrated Social Media Campaign (Non-Tech)
Brandweek 2010 Reggie Awards – Gold, B2B Campaign
minOnline Best of the Web Awards – Finalist, Custom Website (winner TBA)