Posted: June 9th, 2010 | Author: Christian | Filed under: American Express, Me, My Work, VW | Tags: AMEX, Awards, CP+B, Crispin Porter + Bogusky, Facebook, Facebook Applications, Me, OPENForum, Volkswagen, VW | No Comments »
Today I am proud to announce that work I’ve been the technical lead on was awarded two more effies. Both VW Routan Boom and OPEN Forum.
The effies represent a unique award in that it takes into account more than just the creative merit:
“Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.
For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.”
View Routan Boom
View OPENForum
Posted: May 4th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: CP+B, Crispin Porter + Bogusky, Facebook, Facebook Applications, Meet The VW, Volkswagen, work | No Comments »
One of the newest pieces of work I’ve been a part of here at the agency is the launch of the Meet The VWs facebook initiative. 14 invidual model fan pages have been created along with a really interesting facebook application. The facebook application makes use of the API in innovative and unique ways. All in all, this has been a great project.
Posted: February 10th, 2009 | Author: Christian | Filed under: My Work, VW | No Comments »
VW Dealers are very valuable to the VW ecosystem, and because of this, we wanted to make sure that each of the 660 plus dealers had a dealer site that was tailored to the iPhone experience. These sites leverage the built in features of the iPhone API by utilizing the click to call capabilities, as well as the Google Maps application integration.
iPhone Dealer Site
Main VW iPhone Site
Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: CP+B, VW, work | 1 Comment »
Babymaker 3000 was an initative to support the upcoming launch of the Routan, VW’s first minivan. We created two digital initiatives that centered around the use of facial recognition software, and genetic feature influence. The result was a virtual “babymaker” that allowed people multiple means of viewing the resulting child from 2 different parents.
In addition to the Babymaker 3000 website, we created a sister facebook application, that brought the Babymaker Experience to the social network.
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Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: VW, work | No Comments »
I’ve worked on the builders since starting at CP+B. The goal was to increase performance and speed through the vw builders. Through various programatic changes, and revisition of asset creation, we have made great strides and performance has been increased signficantly.
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Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: Dealer, VW | No Comments »
With over 660 Dealer Sites through out the country, we were asked to provide a consistent theme, while providing a number of choices in design to all these dealers.
Here are a few in action:
http://www.osbornvw.com , http://www.bernardsvillevw.net