Late last night we launched HintHelper4000. The premise of the site is simple, gently hint and prod your friends with subtle hints. The hinting mechanisim is magic, so you’ll just have to participate to find out how it all works. This was a great project to lead and spearhead for a number of reasons.
One of the newest pieces of work I’ve been a part of here at the agency is the launch of the Meet The VWs facebook initiative. 14 invidual model fan pages have been created along with a really interesting facebook application. The facebook application makes use of the API in innovative and unique ways. All in all, this has been a great project.
VW Dealers are very valuable to the VW ecosystem, and because of this, we wanted to make sure that each of the 660 plus dealers had a dealer site that was tailored to the iPhone experience. These sites leverage the built in features of the iPhone API by utilizing the click to call capabilities, as well as the Google Maps application integration.
iPhone Dealer Site
Main VW iPhone Site
Babymaker 3000 was an initative to support the upcoming launch of the Routan, VW’s first minivan. We created two digital initiatives that centered around the use of facial recognition software, and genetic feature influence. The result was a virtual “babymaker” that allowed people multiple means of viewing the resulting child from 2 different parents.
In addition to the Babymaker 3000 website, we created a sister facebook application, that brought the Babymaker Experience to the social network.
I’ve worked on the builders since starting at CP+B. The goal was to increase performance and speed through the vw builders. Through various programatic changes, and revisition of asset creation, we have made great strides and performance has been increased signficantly.
With over 660 Dealer Sites through out the country, we were asked to provide a consistent theme, while providing a number of choices in design to all these dealers.
Here are a few in action:
http://www.osbornvw.com , http://www.bernardsvillevw.net