Christian Spinillo » Digital Out of Home

FITC Workshop – Bridging Physical and Digital Through Arduino and Flash

Christian — Fri, 07 May 2010 22:04:54 +0000

About 1 week ago I had the pleasure of leading a 7 hour workshop on physical computing and how to connect flash to Arduino. Thanks to Sparkfun, we had a great set of components and support from Chris Rojas.

The official title of the workshop was:

“Bridging Physical and Digital Through Arduino and Flash – Workshop”

Description: Physical computing is about connecting the digital with the physical space, and this has never been more relevant and accessible to digital creative than now. Spend the day with CP+B technologists prototyping with Flash and arduino. Attendees will be divided up into small teams, given a box of components, a random creative brief, and tasked with building a working prototype by the end of the session. Sparkfun will be on-hand with gobs of free gadgets for us to experiment with and some guidance on how best to use them. Seven hours, a huge mess of Sparkfun parts and your imagination. Anything is possible.

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The workshop was great with over 25 people all working together to build great things. Here are some photos taken by Chris Rojas of Sparkfun during the workshop:

Workshop Photos

Cuervo Games

Christian — Fri, 07 May 2010 21:39:00 +0000

It’s a little late in the game, but we’ve had the Cuervo Games going for quite some time now. This is a fully integrated campaign with a full touring Out of Home execution, as well as a supporting digital property.

The response has been fantastic and it’s been an awesome project to lead up the technology for. The technology includes the digital property, a full registration and moderation system, a Digital LED leader board with full admin control and a full on-site registration system.

http://www.cuervogames.com

I’m A PC – Times Square

Christian — Sat, 07 Feb 2009 23:08:20 +0000

I’m A PC was a large campaign for Microsoft, that was centered around user generated content. A key component of this campaign was a digital out of home production taking place in Times Square, that incorporated this user generated content.

In addition to the entry path of the website, we needed a means of capturing user content by our street teams. In order to do this, I was asked to build an application that would allow the street team to, capture the image of the individuals encountered on the street, capture their “saying”, and then save the image to local storage.

In addition, I built a service that ran at a predetermined interval and pushed the content to moderation systems, from which we pushed the content to both the website, and the times square sign.