Christian Spinillo » Microsoft http://things.receptivefield.com Miscellaneous Things Wed, 23 Jun 2010 00:35:23 +0000 en hourly 1 http://wordpress.org/?v=3.0 I’m A PC – Times Square http://things.receptivefield.com/2009/02/07/im-a-pc-times-square/ http://things.receptivefield.com/2009/02/07/im-a-pc-times-square/#comments Sat, 07 Feb 2009 23:08:20 +0000 Christian http://things.receptivefield.com/?p=50 I’m A PC was a large campaign for Microsoft, that was centered around user generated content.  A key component of this campaign was a digital out of home production taking place in Times Square, that incorporated this user generated content.

In addition to the entry path of the website, we needed a means of capturing user content by our street teams.  In order to do this, I was asked to build an application that would allow the street team to, capture the image of the individuals encountered on the street, capture their “saying”, and then save the image to local storage.

Data Capture Screen

In addition, I built a service that ran at a predetermined interval and pushed the content to moderation systems, from which we pushed the content to both the website, and the times square sign.

Times Square Content on Website

Entry Screen

Photo Capture

Image Save

Times Square Sign

]]> http://things.receptivefield.com/2009/02/07/im-a-pc-times-square/feed/ 0