While at my last job, PointRoll, I was fortunate enough to be profiled in a case study about the live ad units we produced. The video is pretty straight forward and talks about the process we put in place, as well as the critical nature of the adobe ecosystem to what PointRoll does.
I wanted to add this quickly, being that it’s a bit of old hat, but no worries. One of the pieces of software, or platform, depending on your school of thought, I created when I was at PointRoll was the PointRoll Flash API. This was an ActionScript 2/3 API that provided a consistent code based interface to the PointRoll Platform.
Prior to working at CP+B I worked at PointRoll for 4 years. PointRoll was a start up when I started there, and has now grown in to a subsidiary of Gannett, Inc. One of the things I accomplished there was creating the first ad unit to pull in a live feed. Some interesting stats about the unit:
In addition to this, I also accomplished another live feed shortly after this one, for the second live feed. Adobe chose to write a case study about the two executions: Adobe Case Study