Two more effies…

Today I am proud to announce that work I’ve been the technical lead on was awarded two more effies.  Both VW Routan Boom and OPEN Forum.

The effies represent a unique award in that it takes into account more than just the creative merit:

“Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.

For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.”

View Routan Boom

View OPENForum

Babymaker 3000

Babymaker 3000 was an initative to support the upcoming launch of the Routan, VW’s first minivan.  We created two digital initiatives that centered around the use of facial recognition software, and genetic feature influence.  The result was a virtual “babymaker” that allowed people multiple means of viewing the resulting child from 2 different parents.

In addition to the Babymaker 3000 website, we created a sister facebook application, that brought the Babymaker Experience to the social network.

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VW Builders

I’ve worked on the builders since starting at CP+B.  The goal was to increase performance and speed through the vw builders.  Through various programatic changes, and revisition of asset creation, we have made great strides and performance has been increased signficantly.

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VW Dealer Sites

With over 660 Dealer Sites through out the country, we were asked to provide a consistent theme, while providing a number of choices in design to all these dealers.

Here are a few in action:

http://www.osbornvw.com , http://www.bernardsvillevw.net