Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: CP+B, VW, work | No Comments »
Babymaker 3000 was an initative to support the upcoming launch of the Routan, VW’s first minivan. We created two digital initiatives that centered around the use of facial recognition software, and genetic feature influence. The result was a virtual “babymaker” that allowed people multiple means of viewing the resulting child from 2 different parents.
In addition to the Babymaker 3000 website, we created a sister facebook application, that brought the Babymaker Experience to the social network.
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Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: VW, work | No Comments »
I’ve worked on the builders since starting at CP+B. The goal was to increase performance and speed through the vw builders. Through various programatic changes, and revisition of asset creation, we have made great strides and performance has been increased signficantly.
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Posted: February 7th, 2009 | Author: Christian | Filed under: My Work, VW | Tags: Dealer, VW | No Comments »
With over 660 Dealer Sites through out the country, we were asked to provide a consistent theme, while providing a number of choices in design to all these dealers.
Here are a few in action:
http://www.osbornvw.com , http://www.bernardsvillevw.net